Buzz Fuzz Digital Audio Solution
In-Game Audio Monetisation
Why do we do it?
Relentlessly player-first philosophies
Game studios should focus on disruptive advertising experiences through seamless in-game displays. Targeted messaging and dynamic creative optimization are the future of in-game advertising. However, transitioning to ad monetization can decrease LTV, so studios must improve game quality and advertising strategies to increase retention.
How do we do it?
Development of player-friendly ad formats like rewarded videos & playables. Audio ads run efficiently on mobile, desktop & in-app. In-app ecosystem suits various ad formats. For instance, rewarded audio is for monetizing mobile games, basic audio/audio & banners are for other apps like podcast, music streaming & news. Bonus audio works like bonus video – customers hear audio ads during mobile games & get in-game incentives.
The interface often includes an option to pause audio. This ad format recreates rewarded ads by offering incentives such as extra lives, coins, and gated content in exchange for listening to ad content. It boasts a 100% win rate and an average publisher CPM of $9. Programmatic audio buying can be implemented through the Mobile SDK, which connects to any kind of demand partner. The API attracts demand partners who want to bid on audio slots in specific app categories and combines ads from the server to the mobile SDK for display.
Why join us?
Buzz Fuzz Digital connects you with interested buyers for audio ad placements in mobile gaming. It uses technologies (VAST, MRAID, SDK) to display audio-centric ads in iOS and Android games. For publishers, it monetizes apps through open exchange sales or direct transactions. The app also lets publishers communicate with and use third-party advertisers, cross-promote their app within their own app, and reserve ad inventory to promote their own app.